Risk communication in times of crisis- Pitfalls and challenges in ensuring preparedness instead of hysterics
The Ebola outbreak in West Africa is an instructive lesson on the difficulties, pitfalls and challenges of risk communication in times of crisis. The most effective strategy to improve communication during a crisis is to build public trust in officials and academics long before disaster strikes and risk communication ensures preparedness instead of hysterics.
The article has been published in the international journal EMBO-Reports.
Risk communication in times of crisis - Pitfalls and challenges in ensuring preparedness instead of hysterics
Version of Record online: 9 DEC 2015
Volume 17, Issue 1, pages 1–9, January 2016